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The site semaf.at states the following, "Semaf Electronics vertreibt Elektronische Bauelemente und Microcontroller der weltbekannte Marken wie Arduino." We noticed that the website also stated " Sie finden bei uns Arduino Uno R3, Kits, Sensoren, Breakout Boards uvm." It also stated " Unser Firmenname wurde vor kurzem von Semaf Electronics auf Semaf Mobile umbenannt. Sie profitieren weiterhin von den selben Leistungen wie bisher Entsperren, Reparatur von Mobiletelefonen, Tablets,." The header had arduino as the highest ranking keyword. This keyword was followed by arduino wien, arduino uno, and arduino uno r3 which isn't as urgent as arduino. The other words the site used was arduino mega. arduino due is also included but might not be understood by search crawlers.